VIDEO: "Through The Lens" of Rob Machado ft Sig Zane

Rob Machado’s “Through The Lens” video series continues its journey to discover and document some of the most inspiring and unexpected individuals around the world, all told through Rob’s eyes and creative story-telling. The third episode of “Through The Lens” features Sig Zane, the iconic Hawaiian aloha shirt creator and cultural practitioner. Rob travels to the Big Island of Hawaii to meet up with Sig and experience first-hand the magic of Sig’s design process.




Sig Zane has been defining prints of Hawaiian nature and lifestyle for over 25 years. The cultural significance of Sig’s work is profound, connecting past to present by perpetuating the technique of hand-made illustration. He still hand-cuts each design with a utility knife on amberlith film, keeping the delicate process and bringing out the intricate details of nature. The spirit of the islands, the history of its people and the depth of their culture are embedded in every pattern

Rob Machado’s “Through The Lens”  – Rob & Sig Zane enjoy surfing together on the Big Island, Hawaii.

To celebrate Rob Machado’s third episode of “Through The Lens” and the legendary Sig Zane, Hurley will release a capsule collection featuring iconic Sig Zane patterns. The collection includes a limited edition hat, tee, and boardshort for men, along with a tank and top for women. The styles will be available exclusively in-store in Hawaii and online at select retailers including www.hurley.com. Stay tuned for more information in early 2014.

 Rob Machado’s “Through The Lens” . Rob travels to the Big Island, Hawaii to experience first-hand the magic of Sig’s design process and where he finds inspiration. 

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